Enabling Value Realization

Nobody designs experiences without a user story, yet data roadmaps still operate in silos. Syntasa’s approach is to combine a wealth of industry best practices into a centralized library of fully configurable use case apps to solve this problem. As an example, take a look at how the world’s largest PC manufacturer is enabling value realization with Syntasa.

Use Cases

Our approach combines an ever-evolving library of abstracted best practice use case apps with an intuitive drag-and-drop interface and configurable app builder.

First-Party Behavioral Data Integration

Unlock the true potential of your digital clickstream data by transforming it into intelligent actions, utilizing Adobe or GA 360 adapters.

Data Compliance

Secure your customers’ personal identifiable information (PII) so that you always remain compliant with privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Personalized Recommendations

Gain the flexibility to apply ML, value, and bespoke merchandising models for product recommendations, without the constraints of marketing tech stacks.

Identity Resolution

Configure your own Unified Identity Graph for system agnostic omnichannel analysis, optimization, and decisioning. Combining this with SYNTASA’s auto-process and automated data auditing features will significantly minimize your operational costs.

Algorithmic Attribution

Create an attribution app to centralize, analyze, test, and act on attribution model intelligence and go beyond simplistic conversion events to expand attribution model usability.

Call Center Reflection

Leverage enterprise customer data with a behavioral context to discover the optimal path to conversion, retention, and profitability.

Explore use cases in action

See how Syntasa can equip you with the right tools to enable value realization.