Dixons Carphone Automates and Productionizes Recommendation Models Using Syntasa
Dixons Carphone plc is a leading multinational consumer electrical and mobile retailer and services company, whose primary brands today include Currys PC World and Carphone Warehouse. The eCommerce team identified the need to provide an intuitive product suggestion journey on their websites, with a vision to offer bundles that were personalized and in real-time so as to drive incremental sales and margin to the business.
In this case study, discover how their data science team is working with Syntasa to automate product bundling, deliver personalized recommendations, and optimize conversions on their websites. Results are included.
“Syntasa has been really invaluable in speeding up our time to value by architecting our Adobe Analytics data and productionizing data science and machine learning modeling at scale, and in such a way that we can confidently pass that into production systems to drive the user experience.” -Paula Bobbett, Head of Online Performance at Dixons Carphone
“One benefit for having Syntasa was in the architecture of the schema, so that once you’ve deployed the tool, you’ve instantly got those architected tables that are ready and available for analysis straight away.” -Chris Ward, Former E-commerce Insight Manager, Dixons Carphone