Behavioral analytics is great, let me tell you. I am firm believer in behavioral analytics. This is going to be yuge. If you want to make your business great again, you gotta know who your customer is. It’s a huge problem when you don’t use behavioral analytics to know your customers. We need to take our customer back to being great again.
Your customers are good guys. But when they’re shopping online, they want good deals. They want you to give them good deals.
Now, I know what customers want. Trust me, I do. The reason why I know what customers want is that I get them. I get them because when they behave in a certain way on your site, I’ll know they’re not alone in behaving that way. I also know that if you take your time browsing you’re one type of customer, whereas if you instantly click on a certain type of product you’re another type of customer. And once I know what type of customer you are, I’ll know what you want because of what other customers before you, behaving similarly, wanted.
Now, this is not about identity. Black, white, young, old, rich, poor. When you go onto that website and you know what you want, you’re going to want the same deals, no matter who you are. It’s so simple once you know that you’ve got to target your deals to your consumers based on their behavior. It’s what they want and that’s what matters.
Let’s focus on making you great again, and your customers great again. Knowing what they want will make you a winner. The best part is you can even identify who your “rotten” visitors are (and believe me there are many). It’s a huge problem for companies.
You know you gotta win. I want you to win too. You do it by knowing who you’re talking to – by segmenting. Behavioral analytics is the way to go if you want to reach the right people.
Founder and CEO of Syntasa (an AI assisted customer intelligence platform). He has over 20 years of professional experience in the field of analytics, data science, performance measurement & management, and strategic planning.