Posts tagged "Data Management"

Who Owns the Data?

January 30th, 2018 Posted by Strategy 0 thoughts on “Who Owns the Data?”

It’s a tale as old as mankind. When a precious new resource is discovered, groups of people will try to stake their claim or debate over who the rightful owner should be. Data ownership is no different. Every day companies handling large amounts of data are grappling with this.

6 Tips for A New Chief Data Officer

September 29th, 2017 Posted by Executive, Strategy 0 thoughts on “6 Tips for A New Chief Data Officer”

The title of Chief Data Officer has only emerged in the past few years and most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill, they tend to walk in barefoot. That is, they come in without any overarching strategy for how the company’s data should be stored, shared and exploited.

Are Homemade Customer Analytics Applications Better?

July 17th, 2017 Posted by Analytics, Strategy 0 thoughts on “Are Homemade Customer Analytics Applications Better?”

Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.

Rules-Based Attribution Models Are Made to Be Broken

June 13th, 2017 Posted by Analytics 0 thoughts on “Rules-Based Attribution Models Are Made to Be Broken”

When it comes to data analytics, rules are a knock-off version of truly, data-driven models.