How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate this key type of data.

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate this key type of data.

Customer Engagement Strategies from the Trenches of Social Gaming

Customer engagement is becoming the linchpin in a digital brand's success. Now that brands have defined and built digital customer experiences, it's the customer engagement strategies that are allowing customers to stay engaged on the digital platforms.

Customer engagement is becoming the linchpin in a digital brand's success. Now that brands have defined and built digital customer experiences, it's the customer engagement strategies that are allowing customers to stay engaged on the digital platforms.

Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

How to Define KPIs for Your Strategic Digital Analytics Goals

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

The Rise of Customer 1080

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Definitive Guide to Implementing Artificial Intelligence in Digital 4.0

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Top 3 Graveyards for Machine Learning Programs

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

3 Biggest Takeaways from Adobe Summit 2019

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

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