6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

Customer Engagement Strategies from the Trenches of Social Gaming

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

How to Define KPIs for Your Strategic Digital Analytics Goals

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

The Rise of Customer 1080

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

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