Customer ID Graphs: The Cornerstone of Customer Intelligence & Personalisation

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience. Therefore, it's essential to establish and maintain a register of the many IDs used to recognise a customer, and this is why an ID graph is so relevant and powerful.

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience. Therefore, it's essential to establish and maintain a register of the many IDs used to recognise a customer, and this is why an ID graph is so relevant and powerful.

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