Lookback Windows are Critical for Successful Models with Behavioral Data

In a constantly shifting digital ecosystem, lookback windows produce the most successful models. Behavioral data needs to be viewed from the perspective of each individual visitor’s experience using a relative window, rather than using a generalized time frame for all visitors.

In a constantly shifting digital ecosystem, lookback windows produce the most successful models. Behavioral data needs to be viewed from the perspective of each individual visitor’s experience using a relative window, rather than using a generalized time frame for all visitors.

Marketing and the Data Science Dance

If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.

If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.

Marketing Analytics Grows Up: Breaking the Dependency on Independence

A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.

A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.

The Battle for Customer Personalization: Divisive Clustering is Good For You

Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.

Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.

The Data Science of Chocolate Brownies

When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...

When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...

Marketing Analytics: The Science of Customer Data

Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.

Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.

×