Rob McLaughlin

Rob is an experienced digital marketing professional and a proven leader in the field of data & analytics. He most recently served as the Head of Digital Decisioning and Analytics at Sky. Prior to that, he held analytics roles at Digitas, Barclays, Canon, and Oracle.

Customer ID Graphs: The Cornerstone of Customer Intelligence & Personalisation

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience. Therefore, it's essential to establish and maintain a register of the many IDs used to recognise a customer, and this is why an ID graph is so relevant and powerful.

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience. Therefore, it's essential to establish and maintain a register of the many IDs used to recognise a customer, and this is why an ID graph is so relevant and powerful.

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