If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.
