Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding...

Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding your clickstream data. Furthermore, it's AI Assisted Customer Analytics which utilizes machine learning to discover the information you need about your customers so that you can make smarter decisions for your business.

When you think of someone in predictive analytics, which person comes to mind? For me, it most definitely is Eric Siegel.

When you think of someone in predictive analytics, which person comes to mind? For me, it most definitely is Eric Siegel. Here's what he had to share about the state of predictive analytics today.