David Searle

CRO at Syntasa

I am a Digital Marketing Technology Leader with over 18 years of experience. I have a proven track record in establishing business, whilst building trust and uncovering value for my customers. I am an expert in Behavioural Analytics and have experience in Mobile Advertising and Online Video. My career has spanned consulting and sales activities in organizations from IBM, Celtra and Ooyala, to more sales focused roles in Adobe where I helped grow their UK customer base with Analytics Premium.

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

Syntasa at the 2019 Adobe EMEA Summit

Syntasa was at Adobe Summit and here's what we discussed with attendees...

Syntasa was at Adobe Summit and here's what we discussed with attendees...

It’s the Thought That Counts

Your customers are craving personalisation and ML does just that, responding instantly in the moments which matter the most.

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.

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