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Bal Basra

Solutions Consultant at Syntasa

Bal is a Solutions Consultant at Syntasa, assisting customers and prospects in extracting the maximum value from their big data projects. He brings tremendous knowledge of analytics products and methodologies from previous positions at Adobe and TUI.

Unlocking the Value In Your Clickstream Data

Unlocking the Value In Your Clickstream Data

Your website is one of the most important sources of data when it comes to understanding your customers' wants...

As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.

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