Apoorv Kashyap

Head of Customer Value Advisory at Syntasa

Apoorv Kashyap heads the CxO Advisory at Syntasa, passionately working with clients to infuse Artificial Intelligence technologies into the core of their business value streams. AK’s background is in Digital, Data, and Analytics as a Practitioner for 20 years across the US, UK and EMEA. In recent years AK has consistently delivered over 10x of cumulative ROI from successfully guiding AI-powered Digital Transformations across clients in Banking & Financial Services, Telecommunications, and Manufacturing.

Customer Engagement Strategies from the Trenches of Social Gaming

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

How to Define KPIs for Your Strategic Digital Analytics Goals

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

The Rise of Customer 1080

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Definitive Guide to Implementing Artificial Intelligence in Digital 4.0

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Top 3 Graveyards for Machine Learning Programs

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

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