Clickstream data is made up of millions, or even billions, of hits. This data tells the story of each and every person on your website, clearly defining visitor behavior. This behavior makes up the customer’s journey and holds the keys to understanding intent. Combining clickstream data with your enterprise system’s data builds a holistic view of each individual’s journey, allowing you to create a customer experience that is tailored to each and every visitor.
Adapt to the market with the understanding from key metrics of performance
Make decisions with machine learning algorithms that cater to customer fluctuations and behavioral changes
Influence customer journey with true multi-channel data that includes all touch points
Trigger experience across media, on-site and email through the combination of big data and data science
Gain real insights without wasting time with report creation and excel
Integrate and control all of your data within a scalable environment
Integrating enterprise and clickstream data in Hadoop can extend the typical Marketing Cloud, and by applying Predictive Behavioral Analytics, organizations unleash a goldmine of information that can be used to effectively target customers and gain conversions.