Your clickstream data is made up of millions (even billions) of hits. This data tells the story of each and every person on your website, through defined behavior. It’s this behavior which holds the keys to understanding intent and customer journeys. By combining clickstream data with your enterprise data you can achieve a holistic view of each individual’s journey and deliver a personalized customer experience that is tailored to each one.
Query the clickstream data using preferred language and open up advanced querying capabilities to prep your data for your data science team and enterprise reporting tools.
Build a true picture of how individual customers interact with your brand, identify their behavioral triggers, and create suitably personalized experiences which provide value, increase revenue, and reduce churn.
Configure and automate data preparation for ready-to-use training datasets. Productionize models for learning and scoring and achieve quicker time-to-value.
A flexible, AI-driven customer data platform with fully built-out integrations to dozens of marketing applications continually adapts campaigns and messages based on the customer’s journey.