Data Therapy Session #2: “What makes you think you’re better?”

This use case is so underdelivered, it’s almost criminal. That’s why it’s time to get cracking with the ‘brilliant basics’...

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

It’s the Thought That Counts

Your customers are craving personalisation and ML does just that, responding instantly in the moments which matter the most.

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.

Unlocking the Value In Your Clickstream Data

Your website is one of the most important sources of data when it comes to understanding your customers' wants...

As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.

Retailers Can Have Their Bricks and Click Them Too

Despite what you might have read, retail is not dying. With the right omni-channel strategy they can outperform...

Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.

One Man’s Trash is Another Man’s Data Trove

A select group of companies are uncovering a data trove with anonymous and behavioral data.

Companies are uncovering a data trove with anonymous and behavioral data, which can shed more insight on consumer behavior and intent than demographic data.

Hey, Media: Do You Know Who Is Consuming Your Content?

It's more important than ever for media companies to deliver the most relevant content to each reader.

It's more important than ever for media companies to deliver the most relevant content to each reader.

IoT and Behavioral Analytics: A Perfect Marriage of Big Data

Big data is about to get even bigger. As IoT grows, so does the need for more sophisticated analytics…

Big data is about to get even bigger. As the Internet of Things (IoT) grows - connecting everything from our cars to our FitBits, inventory pallets to coordinated networks, and everything in between - so does the need for sophisticated data analytics processes, such as behavioral analytics.

Trump Beat the Pollsters, So Here’s What You Can Learn From It

After Donald Trump was elected president, many pollsters had to eat their words.

After Donald Trump was elected president, many pollsters had to eat their words. In the era of big data, polling and pollsters are not the best way to predict an election.