Anthony Magee

Senior Product Marketing Director at Syntasa

Data Therapy Session #2: “What makes you think you’re better?”

This use case is so underdelivered, it’s almost criminal. That’s why it’s time to get cracking with the ‘brilliant basics’...

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

Syntasa Named a Gartner Cool Vendor in Personalization

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of...

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of customer behavior, from event-triggered marketing and tailored messaging to optimized customer experiences based on interactions across touchpoints.

Data Therapy Session #1: I’m Fine, Leave Me Alone

The problem with algorithms is they can be quite narrow minded. GANs, on the other hand, recognise the flaws of machines...

With the exciting emergence of GAN (Generative Adversarial Networks) and a real definition of AI and deep-learning (rooted in speeding up delivery of your business use cases), I'm seeing CTOs and CMOs co-deciding to build it now, recognising that the right tech currently exists to build at scale without masses of technical debt.