Monthly Archives: July, 2017

Data That Stays Together, Works Together

July 31st, 2017 Posted by Strategy 0 thoughts on “Data That Stays Together, Works Together”

When it comes to data analytics, marketers are missing the forest for the trees. If you think your company’s most marketable data source lies in your enterprise data, think again. Your company is sitting on a gold mine of customer data, siloed in different departments, just waiting to be integrated and activated.

Are Homemade Customer Analytics Applications Better?

July 17th, 2017 Posted by Analytics, Strategy 0 thoughts on “Are Homemade Customer Analytics Applications Better?”

Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.